Clients are adopting AI, whether or not their management, or their MSP, has built a strategy around it.
As an MSP, your opportunity expands far beyond license resale. You can help clients understand which tools are already being used, establish appropriate policies, protect sensitive information, and manage AI on an ongoing basis.
Longwave provides the technology and client-facing tools to turn that work into a repeatable, recurring service.
Choose the model that fits your business
There’s no single way to sell AI governance, and MSPs aren’t required to build an entirely new practice to bring Longwave to market. Longwave supports the go-to-market model that best fits your existing business.
| Your starting point | How Longwave fits |
|---|---|
| Just getting started with AI?AI Policy-as-a-Service | Sell AI governance as its own recurring service, with Longwave providing discovery, monitoring, policy enforcement, alerting, and DLP. |
| Standardizing your managed stack?Bundle Longwave | Add AI visibility, policy, and ongoing protection to the services you already sell, without creating an entirely new sales motion. |
| Already selling sanctioned AI tools?Managed AI Services | Use Longwave's silent audit to prove the need for sanctioned AI. Pair Longwave's policies with an LLM to create a defensible, high-margin, Managed AI Services offering. |
The policy is the service
With Longwave, client AI policies aren’t signed once and filed away. The policy you create for your client becomes the operating framework for your service. You’ll work with your client to define which AI applications are approved or blocked, and Longwave monitors and enforces those decisions across the environment.
Longwave’s structure gives the MSP an ongoing role and demonstrates recurring value.
New AI tools appear, employee usage changes, and client requirements evolve. You can review new applications, adjust classifications, investigate violations, and update the policy over time. Longwave provides the visibility and enforcement behind that process, turning the client’s written policy into an active governance program rather than a one-time deliverable.
Silent audit: skip the sales pitch by leading with evidence
Longwave’s AI discovery process gives MSPs a natural starting point.
Deploy Longwave, establish a baseline of the AI tools already in use, identify where sensitive data is being shared with unsanctioned models, and show the client what is actually happening in their environment.
Use this data to establish an Acceptable Use Policy and launch an ongoing governance service grounded in the client’s own activity. Our 14-Day AI Governance Playbook walks MSPs through that motion from pilot selection through recurring service.